Hubspot academy how to#
Hubspot academy registration#

The Academy delivers cutting-edge, always-being-updated education to its users, and the design needed to reflect that. This was causingВ a lot of noise: the splash page was trying to address too much at once, and we had a hunch that the messaging was getting too convoluted.ДЄlso, from a design standpoint, the pages wereВ starting to look dated.

But since the last page design, a few big things had changed.Д®ric: The Academy had begun offering courses in a growing number of new languages, which attracted newer visitor types with different kinds of goals. Overall, we were seeing a 9% visit-to-registration conversion rate, which wasnвЂ™t bad for a landing page. What was your biggest challenge with this signup flow, and why did the pages need to change?Д®ric: At the end of last year, our landing pages were doing an OK job.

Hubspot academy registration#

Nick: I can see the benefit of saving a longer registration form for a second step. Nick: What does the HubSpot Academy visitorвЂ™s journey look like, from arrival to signing up?Д®ric: At the Academy, we use a 2-step signup process for our Certification Courses.В When a visitor first arrives, they land on a вЂsplash pageвЂ™ whose goal is to quickly tell visitors what the course and certification exam is, who it is for, and what theyвЂ™ll get out of the certification. When we realised that people were 'sneaking' into the course whether they were customers or not, we decidedВ to openВ the courses to anyone.

Hubspot academy how to#

We knew that making our customers successful meant more than just teaching them how to use HubSpot software: it was about teaching them how to be great marketers.ДЄt the time, there was a pretty big gap between what students were learning in college and what they actually needed to know to do their jobs and that was also true for veteran marketers who had been practicing old-school marketing for years, and all of a sudden needed to worry about вЂconversionsвЂ™ on a website. HubSpot started making courses back in 2012-2013, initially for our customers only. Nick: First of all, tell us about the Hubspot Academy,В how it started, and who it is for.Д®ric: The Academy provides inbound marketing & sales education, with about 10k people signing up every month. We discussed how Hubspot uses Hotjar website feedback to understand why visitors abandon the course registration page, and how the team acts on feedback to make user-driven decisions for winning page redesigns. We recently had the pleasure of catching up with Eric Peters, Senior Growth Marketer at HubSpot Academy.